In this blog, we’ll explore the best ASO tips to optimise your mobile app for the App Store and Google Play. 

Within the realm of mobile applications, one of the most significant hurdles that application developers have to overcome is having their app optimised and seen. There is a need for App Store Optimisation (ASO) in order to gain good placement for the application in Google and Apple’s app stores. ASO improves the ability to enhance the marketability of the app by improving the qualities of the app listing with regards to the visibility, downloads and success levels in the market.

Whether you are a seed-funded startup or an established organisation in Dubai, ASO must be considered in your mobile app optimisation strategy. This blog written by Saurabh Mishra explores strategies and practices for optimising mobile applications across multiple markets.

Understanding App Store Algorithms

Though both Apple App Store and Google Play Store have mobile app ranking algorithms, they rank apps somewhat differently. 

Apple App Store Algorithm

This algorithm defines the order of primary importance for relevance, app quality and user experience. App Store ranking is dependent on app title and keywords, app download volume, how users rate and review the app as well as engagement levels.

Google Play Store Algorithm

Google’s algorithm is far more complex and it involves ranking factors such as app popularity, volume of downloads, user return rates, and how often relevant words are included in the title and description of the mobile app. 

App Store Optimisation (ASO) for the Apple App Store

1. App Title and Subtitle Optimisation

The title and subtitles of the mobile application come in handy in the mobile app store optimisation. The title of your application must accommodate the main keywords to the core of the mobile application development.

– Example: “Fitness Pro – Home Workout Trainer” combines brand and a relevant keyword.

2. Keyword Optimisation

Apple offers a keyword section of 100 characters which helps in raising your app visibility rank on the app store. Make sure that all your focused keywords are included in this field. 

– Tip: Avoid using your app name or brand in the keyword field, as they are already indexed by the store.

3. App Store Localisation

If you’re targeting multiple regions, including Dubai UAE, it’s essential to localise your app’s title, description, and keywords. It not only helps to succeed in the global market but also improves user potential, which increases conversion rates.

4. Optimising Screenshots and Videos

Your screenshots and videos are likely to be the most important elements in order to catch users’ attention. Your users should see an app preview video that has high quality visuals that will depict the main features and main value of the mobile application. 

In the case of Apple, a number of as many as ten screenshots are permissible, make sure to use all these to showcase the features that make your app trenchant.

– Tip: Incorporate captions and text overlays in your screenshots to explain features.

5. App Reviews and Ratings

High ratings and positive reviews enhance both visibility and user confidence. Invite users to write reviews without overdoing, for instance, by means of in-app requests.

Google Play Optimisation

1. Optimising Titles and Descriptions

The App Title or the name of the application is limited to 50 characters. It is vital that one of the most relevant keywords is used in the first half of the title for better exposure in the Google Play Store optimisation. The description (4,000 characters) must be straight to the point and relevant, adding out keywords. It is crucial to note that Google will index the Big as well as the Small descriptions for ranking.

– Example: “Dubai Guide – Your Travel Companion” could include keywords like “Dubai”, “travel”, and “guide” for optimal ranking.

2. Keyword Usage

Google indexes keywords from both the app title and app description. So, keywords should be included throughout the description, but only in areas where they are not of a disservice; instead, they complement the statement.

3. Google Play Store Localisation

Just like in the Apple App Store, localising your app can lead to greater success. By translating your app’s metadata for different markets, including Arabic for the UAE, you can increase your app’s visibility and user acquisition globally.

4. Optimising Graphics and Videos

Among the Google Play Store aspects, app icons, screenshots, and feature graphics (placed on the apex of your store page) are indispensable elements to consider. The feature graphics have to be 1,024 x 500 pixels and should be created to attract attention. Google Play gives you the option of uploading a promotional video, which should accentuate the features or benefits of the app.

– Tip: Include a call-to-action in the video to encourage downloads.

5. Utilising Google Play Features

Google Play has several features that can increase the likelihood of using the application. A typical example is the use of “store listing experiments” to A/B test and improves app assets of the app icon, feature graphics and screenshots, among others, for better conversions.

Also read: Top 10 Mobile App Development Frameworks in 2025

Conclusion

With App Store Optimisation (ASO), you will improve the visibility of your mobile application and increase its chances of success. You can enhance your rank in the App Store and Google Play Store by perfecting all app titles and descriptions, keywords and pictures. Finally, part of the strategy to get a strong position in the applications market has to include updating the app, adjusting its content to other regions like Dubai, UAE or inviting users to leave good reviews. 

ASO is not a one-time effort but an ongoing process that involves regular updates, testing, and analysis. So, for such instances, if you require, you can get help from professional mobile app development companies in Dubai such as Noortaj Marketing.