Nowadays, it is clear that responsiveness in web design and development is the determining factor for surviving in the digital world. Have you ever come across a well-laid-out and good-looking website on a computer, only for it to be distorted when viewed on a phone? That’s precisely why responsive website design comes in handy. Apart from that, with more people in India accessing websites on mobile phones, there is no such thing as an option of having a responsive website; rather, it is an essential requirement.

With regards to content and website building and creation, the Author- Aris Shaikh, has come to appreciate the obvious relation that exists between a website’s success and its design. This is why the author felt it was necessary to say why it is so important, especially in India’s overcrowded World Wide Web business market. So, let’s take a look.

What is responsive web development?

At this point, many might ask– what is responsive website design? To put it in basic words, creating a responsive website design is the process of designing web pages able to be viewed in differing screen resolutions. It does not matter whether you are using a smartphone, a tablet, or a computer; a responsive web design behaves in a manner that enables it to offer users the best interface possible.

Rather than adopting the old approach of developing independent versions for mobile and desktop, the responsive website makes use of fluid grids, flexible images and CSS3 media queries. This results in transforming the division of page contents as per the size of the screen. This way, the website will not only look nice on one device but will also perform great on other devices.

Why Responsive Website Design is Critical?

Having a responsive website design is not just the latest trend; it is an absolute necessity if you want to succeed online. Let us consider some of the key reasons that make responsiveness a must-have feature for your website:

1. Improved User Experience

When customers visit your website, they want it to be fast and good-looking, no matter what device they use to visit. Responsive web design as the right solution offers your customers an enjoyable experience, whether these are desktop or mobile users.

• In India, where most of the users are on mobile-based internet, user experience is an essential aspect of retaining traffic on the site. 
• Imagine trying to use an ill-designed website on a smartphone device, as most of the potential clients will quit the site before they even manage to rally. That is why making your site responsive is important, as it allows you to decrease the bounce rate and increase users’ activities on it.
• In addition, accessibility purposes are also catered for with the provision of a professionally built, interactive site. 
• A responsive design allows for both the screen size and the type of interface available, such as touch screen for tablets and phones.

2. Increased Conversion Rates

Do you know that a responsive website design can, in most cases, directly influence the conversion rates of an organisation? A more appealing design reduces the chances of users abandoning the desired goal, be it subscribing to the email list, making purchases or even featuring in the contact form.

• Those with poorly designed mobile websites experience high bounce rates and low conversions. This is attributed to users having to tilt forward to zoom in, scroll sideways or having to go through a jumbled-up mobile site. Thus, a responsive design guarantees that the call-to-action buttons are appropriately placed, the forms are easily responsive, and the content is legible, thereby enhancing user participation and conversion rates.
• In India’s scenario especially, where e-commerce business is on the rise and the users are predominantly mobile-first, responsiveness becomes a fundamental factor driving business growth in India. A responsive website increases the number of visitors and increases conversion.

3. Importance of Mobile Sites for SEO

Most search engines especially Google, are more inclined to a mobile version of any website when ranking. Put in simple language, it means that a responsive design is not only good for the users but essential for Search Engine Optimization as well. Now, how does responsive web development fit in with SEO?

• In 2015, Google introduced the so-called “Mobilegeddon” algorithm, which was a massive blow to all the websites that were not optimised for mobile devices. Since then, the progressive movement toward mobile-first indexing has been going on. This means that mainly the mobile version of a website is used by Google in indexing and ranking. If your website does not change responsively, it will certainly be ranked lower in the search engines, mostly in mobile search.
• Load speed is one of the advantages a responsive design brings to your website, an essential aspect of SEO. Faster-loading pages attract higher rankings. In a country such as India, where there can be diverse Internet speeds, a responsive site that loads quickly provides a good level of usability and increases the likelihood that you will achieve a high status in search engines.
• Also, it has been highlighted that the necessity of repetitive content is removed since the sites cannot be designed with distinct mobile and computer versions. This avoids excessive content penalties and unnecessary duplication of SEO work since it is only necessary to structure one site that functions correctly on any device.

Conclusion

All in all, for any business or organisation that operates online, having a responsive website is no longer an option but a must. Whether it is enhancing user experience, increasing conversion rates, or even SEO, responsive design web development brings many benefits. As Dubai is now seeing a meteoric rise in the number of mobile internet users, there are great disadvantages for enterprises that refuse to embrace responsive web design. Thus, getting a responsive website developed from service providers like Noortaj Marketing can result in beneficial outcomes. You can check out our website development services in Dubai and get in touch with us!